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Thursday, November 17 • 11:50am - 12:35pm
Creating a Truly Differentiated Customer Experience in the Age of Digital

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To stay ahead in a highly competitive marketplace an insurance provider must develop processes faster, test them, get them into the marketplace to assess how customers respond, and make any necessary adjustments to get back out into the market quickly. 

For 88 years, Farmers® has strived to create a truly differentiated customer experience by keeping the relationship between agents and customers paramount, while leveraging technology to help deliver a faster, more efficient and more responsive level of service.

Today’s Farmers culture speaks to an appetite for doing what’s next in terms of investment in technology and innovation.

The Farmers Insurance® panel, which includes Drew Saad, Head of Strategic Planning & Execution; Amanda Reierson, Head of Digital; Abder Boukour, Chief Architect; Ben Coffman, Head of Engineering for Web; will discuss their roles in the ongoing transformation from a legacy leader to a more agile insurance provider looking to set new standards for itself and the industry.

avatar for Scott Duffy

Scott Duffy

Entrepreneur, TV/Radio/Keynote Speaker, Best Selling Author, Business Advisor
Scott Duffy is an entrepreneur, keynote speaker, and business coach. He began his career working for best-selling author and speaker, Tony Robbins, and went on to work for several big media brands like CBS Sportsline, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation, which was acquired by Richard Branson’s Virgin Group.  | | Today, Scott is the Co-Host... Read More →

avatar for Abder Boukour

Abder Boukour

Chief Architect, Farmers Insurance Group
Abder is responsible for the Enterprise Architecture and Center of Excellence Architecture. He partners with executives in helping businesses to optimize their IT investments and ensure technology support corporate goals and add value across business lines.   Abder is an accomplished technology leader with more than twenty years’ experience leading global architecture and service delivery for multibillion-dollar companies. Known... Read More →
avatar for Ben Coffman

Ben Coffman

Head of Engineering for Web, Farmers Insurance
Ben specializes in large scale digital transformations. He recently joined Farmers Insurance from Capital One where he was a founder of the Capital One Labs, achieved  two patents and went on to run Mobile Engineering For iOS.  He is currently working on his second large transformation with Farmers Insurance where he is actively working on bringing IP knowledge back in house, building a tier 1 engineering department and facilitating... Read More →
avatar for Amanda Reierson

Amanda Reierson

Head of Digital, Farmers Insurance
Amanda Reierson leads the Digital business strategy for Farmers Insurance and has been in the Marketing space for over 18 years, across the print, television and digital arenas. After graduating from University of California, Los Angeles in 1998, she began her career at the Los Angeles Times in Product Marketing, where she partnered with the Sales team to drive revenue across the Retail and Finance verticals. In 2000, she moved to DIRECTV in a... Read More →
avatar for Drew Saad

Drew Saad

Head of Strategic Planning & Execution, Farmers Insurance
Drew Saad was appointed Head of Strategic Planning & Execution in September 2015.  Drew and his team work closely with CEO Jeff Dailey and the executive team to define the long-term strategic plan for Farmers and ensure coordinated execution across the enterprise.  Drew also serves as an advisor to Jeff and supports the CEO office on business matters with external stakeholders such as investors and management... Read More →

Thursday November 17, 2016 11:50am - 12:35pm
Main Theater @ The Belasco Theater 1050 Hill St, Los Angeles, CA 90015